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About Moonstruck
FOUNDER
Founded by Val Pensa, an award winning record executive with over 20+ years leading major artist campaigns.
Pensa's passion for artist advocacy lead to creating Moonstruck, a safe haven for artists, blending management and creative marketing to ensure concrete building blocks for success.
Mission
We exist to put artists in control. We build to empower — pairing creative vision with culture-driving strategy that moves at the speed of the audience, not the system.
We challenge outdated playbooks, dismantle gatekeeping, and turn attention into ownership, leverage, and lasting impact.
What makes us Different
We don’t just manage careers — we architect movements.
We don’t follow trends — we create momentum.
Every decision starts with the artist’s voice and ends with real creative, financial, and cultural power.
awards
Billboard Magazine 30 Under 30
Billboard Magazine 40 Under 40
2X Billboard Magazine Women In Music Honoree
Variety Magazine - Power of Women Los Angeles
10X Clio Award Winner for Sia, Doja Cat, Lisa and Tate McRae's Integrated Marketing Campaigns
OUR SERVICES
ARTIST MANAGEMENT
Full-scope professional guidance, career development, and business strategy for entertainment creatives across music, sports, and TV/film.
ARTIST DEVELOPMENT
We provide clear building blocks for each stage of the artist's career, showing how they can unlock new levels over time and accounting for the fan journey along the way.
LIVE DEVELOPMENT
We evaluate the artist's ability to perform live and put the appropriate team around them based on their needs: vocal coach, movement coach, musical director, etc. We help source the creative teams needed to scale the artist's performance as they grow their audience on the road and play larger stages.
CREATIVE DIRECTION + CREATIVE MARKETING
We invest time getting to know the artist and help them carve out what we refer to as narrative beats, so the visual content aligns with the storytelling of the music. We build long-term plans with storytelling, strategy, and audience in mind. We have an extensive Rolodex of creative resources to help execute within the scope of the budget.
MANAGEMENT ADVISORY
For management teams that need their bandwidth focused directly on the artist, we manage the partners who keep the business moving and set priorities across a 12–18-month campaign.